A protected group is distinguished by their:
To learn more about how we handle copyright issues within the AdWords program, view the Digital Millennium Copyright Act and our copyright policy and procedures.
Sexual & adult content is restricted.
Online pharmacy in the Netherlands
Advertising is not permitted for the promotion of fireworks and pyrotechnic devices.
Italy gambling application process
Don’t promote fireworks or pyrotechnic devices.
Online pharmacy in Germany
There are no exceptions to this policy, which is intended to protect both advertisers and AdWords users.
Inflating Ad Clicks or Impressions
Sexual & Adult Content
We permit political advertisements regardless of the political views they represent. This includes, but is not limited to, the sale of products derived from elephants, sharks, tigers, whales, rhinoceroses, or dolphins.
Google AdWords requires online pharmacy websites targeting ads to the United Kingdom to target ads only to the UK and to be registered with the Royal Pharmaceutical Society of Great Britain (RPSGB). These ads will not be displayed in other countries. In order to protect our users and maintain the quality of advertising we display, we don’t allow ads and sites that require or solicit the use of a dialer program.
Since we consider beer, wine, champagne, hard alcohol, and liqueur to be products intended for sale to, and consumption by, adults, ads promoting these products will be given a Non-Family Safe status.
Advertising is not permitted for the promotion of inflating clicks or impressions on ads, such as pay-to-click, pay-to-view, auto-surfing, automated ad clicking, and other guaranteed traffic programs.
Political advertising is allowed.
Online pharmacy in New Zealand
Political campaigns and candidates with questions about these policies are encouraged to contact our Elections Team at firstname.lastname@example.org.
Don’t promote copyrighted content without permission.
- Create a new Google AdWords account solely for your gambling campaigns (this applies to both new and existing advertisers).
- Fill in the application form and legal declaration. These ads will not be displayed in other countries. In addition, online pharmacy advertisers need to sign an online pharmacy policy compliance declaration provided by Google. In addition, advertising is not permitted for ‘run your car on water’ programs or content.
Don’t promote violence or advocate against a protected group.
Google AdWords requires online pharmacy websites targeting ads to the Republic of Ireland to target ads only to the Republic of Ireland and to be registered with the Pharmaceutical Society of Ireland (PSI). Additionally, ad campaigns for online pharmacies and related services in Australia cannot promote specific prescription drugs.
If the solicitation of funds is promoted in ad text or occupies a significant portion of your site, the ad’s landing page should clearly display tax-exempt status such as 501(c)(3) status in the United States, and should state whether the donations are tax-deductible in full or in part. There may be other effects of family status on how your ads are served.
Solicitation of Funds
Hard alcohol and liqueur:
* sports books and sports betting
* sites that provide tips, odds, and handicapping
* software facilitating online casinos and gambling
* gambling tutoring online
* gambling-related eBooks
* ‘play for fun’ gambling or casino games of skill including sites where the primary purpose is ‘play for fun’ gambling
* affiliate sites with the primary purpose of driving traffic to online gambling sites
Advertising is not permitted for anabolic steroids, muscle-enhancing stacks and cycles, bodybuilding steroid supplements, and related content, irrespective of an advertiser’s claims of legality.
Advertising online gambling in Italy
Don’t promote products obtained from endangered or threatened species.
* Require government permits for the advertisement of alcoholic beverages,
* Prohibit advertisements for beverages with a certain level of alcohol content,
* And/or require certain disclaimers in advertisements for alcohol beverages.
Advertising of bulk marketing products is not permitted if the stated or implied use of the following products is unsolicited spam:
The solicitation of funds is restricted.
Google AdWords requires online pharmacy websites targeting ads to New Zealand to target only New Zealand and to be registered with the Pharmacy Guild of New Zealand (PGNZ). They are required to be licensed by the competent regional health authority (Gesundheitsbehrde) and provide a valid license issued (Erlaubnis zum Versand von apothekenpflichtigen Arzneimitteln) by the regional health authority. and Canada to be members of the PharmacyChecker Licensed Pharmacy Program. Don’t promote anabolic steroids.
Don’t advertise for data entry affiliate programs.
Don’t promote inflating ad clicks or impressions.
Don’t promote aids to pass drug tests.
Great Britain gambling application process
Advertising is not permitted for the promotion of products designed to help someone pass a drug test. Advertisers based outside the UK and within the European Economic Area who wish to target online gambling ads to England, Scotland, or Wales must be licensed to advertise online gambling in their respective country.
Wine and champagne:
If you meet the above requirements and want to get started, review our Italian gambling application process below.
Template Sites for Ad Networks
It is the advertiser’s responsibility to ensure that any ads related to alcohol (including beer, wine, champagne, hard alcohol, and liqueur) are in full compliance with all national, state, and local laws, as well as any industry or self-regulatory guidelines relating to the placement, content, or nature of these ads. Therefore, Google AdWords does not currently accept applications for online gambling in France or Spain.
Hacking and Cracking
Don’t advertise counterfeit designer goods.
Online pharmacy in the UK
While approvable adult-related ads can show in some countries, certain countries such as Germany, China, Korea, and India will not show any ads categorized as ‘Adult Sexual Content’ such as ads with any pornographic content. Additionally, ad campaigns for online pharmacies and related services in the Republic of Ireland cannot promote specific prescription drugs.
Examples include, but are not limited to, advertisements for ‘teen xxx’, ‘teen porn’, and ‘school girl’ pornography. Examples of personal information include email addresses, user names, passwords, and/or payment information. This means that the sale of hard alcohol and liqueur cannot be promoted in ads or be the purpose of your site (occupying a significant portion of your site). This includes products and services that create template or pre-generated websites solely intended to profit from ads.
Tobacco and Cigarettes
All alcohol products:
Some jurisdictions might enforce any of the following additional regulations. Stating disagreement with or campaigning against a candidate for public office, a political party, or public administration is generally permissible.
Advertising is not permitted for sites collecting sensitive personal information or money with fake forms, false claims, or unauthorized use of Google Trademarks. This includes products such as drug cleansing shakes and urine test additives.
To apply to advertise online gambling with Google AdWords, you will need to:
Advertising online gambling in Great Britain (England, Scotland, and Wales)
Advertising is not permitted for the promotion of miracle cures, such as ‘Cure cancer overnight!’
Argentina Hong Kong Russia
Australia Hungary Singapore
Austria Ireland South Africa
Belgium Israel South Korea
Brazil Italy Spain
Canada Japan Sweden
China Kenya Taiwan
the Czech Republic Mexico Turkey
Denmark the Netherlands the UK
Germany New Zealand the U.S.
If your service is a subscription, you must provide a prominent opt-in checkbox or other clear mechanism indicating that the user knowingly accepts the price and subscription service. territories (American Samoa, Guam, Puerto Rico, U.S. or Canada.
Advertising is not permitted for the promotion of prostitution.
Advertising is not permitted for the promotion of radar jammers, license plate covers, traffic signal changers, and related products.
* Sites that provide instructions or equipment to illegally access or tamper with software, servers, or websites
* Sites or products that enable illegal access of cell phones and other communications or content delivery systems/devices
* Mod chips, such as devices that unlock copyright protection
* Products that descramble cable and satellite signals in order to get free cable services
* Copied or backed-up version of software, CDs, or DVDs not intended for personal use
* Products or services that circumvent digital rights management technologies or technical protection measures for copyrighted works
Online gambling includes, but is not limited to, the following:
Don’t promote bulk marketing products.
Advertising is not permitted for sites promoting escort services or related content.
If your site promotes mobile content services and requires users to submit personal information, your site must prominently display the price and billing interval (such as per week or once per month) on the page where users first enter personal information (such as a name or phone number).
Google AdWords requires online pharmacy websites targeting ads to Germany to target only Germany. Please note that Google does not allow this content regardless of whether or not a site complies with government regulations on this kind of advertising.
Google AdWords requires online pharmacy websites targeting ads to the Netherlands to target only the Netherlands and to be registered with the Registratie en Informatie Beroepsbeoefenaren in de Zorg (RIBIZ) in its BIG register. A replica good contains the trademarked name or logo of a designer brand but is not made by that brand.
Advertising is not permitted for the promotion of false documents such as fake IDs, passports, social security cards, immigration papers, diplomas, and noble titles.
Fireworks and Pyrotechnic Devices
Prescription Drugs and Related Content
However, for the solicitation of political donations, the ad’s landing page must clearly state that the donations are not tax-deductible.
Note that pet pharmacies and affiliates advertising pet prescription drugs are also required to be PharmacyChecker approved when targeting the U.S. They might:
* Email lists that are not opt-in
* Bulk email software
* Bulk messaging
* Always be directed to an adult audience, and never targeted to those under the age of majority in the country where the ad is shown.
* Not be placed or run in venues where more than 50% of the audience is below the age of majority (higher percentages apply in certain countries).
* Only show models and actors who are, and appear to be, over 25 years old.
* Not contain any curative or therapeutic claims except as permitted by law.
* Not contain claims or representations that individuals can attain social, professional, educational, romantic, sexual, or athletic success as a result of alcohol consumption.
* Only promote responsible drinking, and not promote excessive drinking or the intoxicating effects of alcohol consumption. However, beer ads may not target India, Pakistan, Sri Lanka, Thailand, or Malaysia.. This includes ‘test-taking’ services in which someone takes an exam for someone else and academic paper-writing services providing custom/pre-written theses, dissertations, etc.
Don’t promote e-gold or related products.
Online pharmacy in Australia
Drugs and Drug Paraphernalia
Aids to Pass Drug Tests
Advertising is not permitted for the promotion of hacking or cracking and tools that aid in copyright infringement. Ads for online gambling will not be displayed in other countries.
In addition, please ensure that your ad complies with our suggested alcohol advertising principles, which state that alcohol ads should:
Online pharmacy in the U.S. This includes drug accessories, illegal drugs, and herbal drugs such as salvia and magic mushrooms.
Advertising for the promotion of online gambling websites is not permitted to target locations outside Great Britain (England, Scotland, and Wales), Italy, France, or Spain. However, ads for hard alcohol and liqueur with the sole purpose of branding may target the following countries where such ads comply with local regulations:
Don’t promote unacceptable alcohol products or promote alcohol where restricted.
Google AdWords allows online gambling advertisements to target Great Britain (England, Scotland, or Wales) as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number. Additionally, ad campaigns for online pharmacies and related services in the Netherlands cannot promote specific prescription drugs.
The promotion of prescription drugs and related content is restricted.
Don’t promote prostitution.
Don’t promote template sites for ad networks such as AdSense.
Don’t promote online gambling or related sites when targeting ads outside Great Britain, Italy, France, or Spain.
However, political ads must not include accusations or attacks relating to an individual’s personal life, nor can they advocate against a protected group.
Google AdWords requires online pharmacy websites targeting ads to Australia to target ads only to Australia and to be registered with the Pharmacy Guild of Australia.
Don’t promote tobacco and cigarettes.
To ensure the quick progress of your application, fill in all of the requested information. Additionally, ad campaigns for online pharmacies and related services in the UK cannot promote specific prescription drugs.
Copyrights are important business assets in which the copyright holder maintains exclusive rights. By placing such ads with or through Google, you are representing that your ad complies with all applicable regulations in the countries your ad targets.
Advertising is not permitted for the promotion of template sites for ad networks. This includes ads directing users to sites that promote the creation/data entry of more ads that direct users to the same site.
* Race or ethnic origin
* National origin
If users sign up to your service by transmitting a code by text message, the price and billing interval must be clearly and prominently displayed beside the code.
Online pharmacy in the Republic of Ireland
Mobile content services ads are restricted.
Advertising is not permitted for products that are replicas or imitations of designer goods. We also do not permit ads promoting teen pornography or other pornography that describes models who might be underage.
If you meet the above requirements and want to get started, review Google’s online pharmacy qualification process.
Google AdWords allows online gambling advertisements to target Italy as long as the advertiser is registered with the AASA (Amministrazione autonoma dei Monopoli di Stato. These ads will not be displayed in other countries. Ad campaigns for online pharmacies and related services in Germany cannot promote specific prescription drugs.
Don’t promote unacceptable academic aids.
Ads are not permitted to directly promote the sale of hard alcohol and liqueur. We will review your request as quickly as possible and let you know whether we were able to approve your application or not.
Data Entry Affiliates
Advertising is not permitted for e-gold and e-gold related content. Ads will not run until a valid PharmacyChecker identification number is provided. These ads will not be displayed in other countries. To be fair to all of our pharmacy advertisers, we make no exceptions.
- Create a new Google AdWords account solely for your gambling campaigns (this applies to both new and existing advertisers).
- Fill in the application form and legal declaration. Advertisers must also provide a valid operating license number and operate their site on an “.it” domain.
We allow the advertisement of mobile content services only when the promoted website clearly and accurately displays the pricing.
Advertising is not permitted for academic aids. Virgin Islands), and/or Canada; these ads will not be displayed in other countries.
Please note that having a license from a country within the European Economic Area (EEA) other than Italy isn’t sufficient authorization for showing online gambling ads in Italy.
Google only accepts online pharmacies that are based in the U.S., Canada, the UK, the Republic of Ireland, Germany, the Netherlands, New Zealand, or Australia.
Don’t promote dialer-related products.
Advertising is not permitted for the promotion of tobacco or tobacco-related products, including cigarettes, cigars, tobacco pipes, and rolling papers.
The promotion of weapons is restricted.
Counterfeit Designer Goods
Advertising is not permitted for the promotion of drugs and drug paraphernalia. You must not use AdWords to promote the copying or distribution of copyrighted content for which you don’t have consent from the copyright holder and which is not otherwise permitted by law.
Advertising is not permitted for the promotion of certain weapons, such as firearms, firearm components, ammunition, balisongs (switchblades), butterfly knives, and brass knuckles.
Advertisements for champagne and wine are allowed everywhere that such advertisements comply with local regulations.
If you’re soliciting political donations, your ad’s landing page must clearly state that the donations are non-tax-deductible.
Advertisements for beer may target countries where such ads comply with local regulations. This should be on the first page users enter personal data, and the user should not be able to proceed without opting in.
Google AdWords requires all online pharmacy advertisers and affiliates in the U.S. For example, we do not permit:
We allow the advertisement of mobile content services only upon certain conditions noted below. Additionally, ad campaigns for online pharmacies and related services in New Zealand cannot promote prescription drugs.
Don’t promote fake documents.
Don’t promote illegal traffic devices.
Don’t promote miracle cures.
Don’t promote escort services.
To apply to advertise online gambling with Google AdWords, you will need to:
Mobile Content Services
Advertisements and associated websites may not promote violence or advocate against a protected group. Mobile content services include, but are not limited to, sites that promote downloading ringtones, wallpaper, or text messages for predictions, love life advice, news, personality quizzes, or other entertainment services.
A dialer is a program that will cut your chosen internet connection and establish a new connection to a premium rate number. Please be sure to submit your new AdWords Customer ID, located at the top of any of your account pages.
To ensure the quick progress of your application, fill in all of the requested information. Other countries need to have an equivalent status (must be a registered charity or not-for-profit organization).
‘Anti’ and Violence
Don’t promote drugs and drug paraphernalia.
A BIG LIST GOT FROM ADWORDS TOS
Don’t use phishing or other scamming tactics.
Advertising is not permitted for products obtained from endangered or threatened species. We will review your request as quickly as possible and let you know whether we were able to approve your application or not.
All of the items above should be located in a prominent place on your webpage and should be easy to find, read, and understand.
Ad text advocating against any organization, person, or group of people is not permitted.
We allow ads to promote alcohol with the following restrictions, which are based on local regulations.
Advertising online gambling in France or Spain
At this time, legislation in both France and Spain does not allow the promotion of online gambling ads, except by state licensed entities. Please be sure to submit your new AdWords Customer ID, located at the top of any of your account pages.
Scams/Phishing for Personal Information
If you meet the above requirements and want to get started, review our Great Britain gambling application process below.
Additionally, ad campaigns for prescription drugs can only target the U.S., U.S. and Canada
* Veteran status
* Sexual orientation/Gender identity
Don’t promote hacking and cracking sites.
Advertising is not permitted for the promotion of child pornography, any sexually suggestive content involving children, or other non-consensual sexual material. This includes, but is not limited to, e-gold exchange, e-gold investment, and e-gold accounts.
In addition, advertising is not permitted for the promotion of radar detectors in Germany, France, Belgium, Luxemburg, Poland, or Switzerland.
Advertising is not permitted for the promotion of data entry affiliate programs