Sponsorship helped the Premier League to grow and develop. It is the most watched league around the world, which attracts millions of viewers and provides a challenge for the top football players. Millions of viewers search the Net as they look for Premier League streaming video, and read the Premier League news articles. The League charged fans to watch sport on television, assigning television rights to SKY TV, which was a major commercially successful step. In several years The Premier League became the most lucrative football league in the world; the league annual revenue was approximately 1.8 billion £. The investments paid off, allowing Premier League to invite the top players from all over the world. The Premier League – professional league competition for football clubs.
Today, the Premier League is presented worldwide on networks in more than 200 countries.
. It gained freedom of signing the best players from the highest possible categories, owing this to the promotion of the League and large investment; nowadays Premier league soccer is England’s primary football competition. Breaking away from the first division has been a milestone for the professional competition, which symbolized a new era in English professional football.
The English Premier League was given the right to negotiate broadcast and sponsorship agreement, which was an essential step towards commercial independence. The sponsor determined the league’s sponsorship name: Carling, Barclaycard and Barclays gave their family names to the competitions sponsored by them. It was formed in 1992 from the Football League first division, which has been the highest division of the Football League, and the highest division of English football